VUCA matters: ESG is yesterday’s story. Today’s story is impact

The herd is moving to ESG but results or impacts are emerging as a competitive factor that appeals much more to the smart money. For multinational businesses, ESG are increasingly requirements imposed by insurance or financial markets and regulators. But what about leaders who go beyond to verifiably gauge their sustainability in terms that affect their business? Business and government are desperate for tools to navigate Volatile Uncertain Complex Ambiguous (VUCA) conditions and leaders can turn that into a clear competitive advantage. Not surprisingly, understanding your sustainability risks is critical.

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