Sustainability has long been the domain of government and public agencies and NGOs. In a shift that portends a seismic change in how sustainability works, it is the private sector that is increasingly pushing the envelope. But are we seeing any real impact?

We observe that the transactional relationships that companies have with farmers and producer organizations are typically more frequent and are sometimes more tangibly valued than the occasional presence of cash-strapped governments or NGOs in farming communities. But this shift has not been without controversy.

Firms that see the value of sustainability often do not understand that while compliance with a standard or a checklist of values has certain merits, it fundamentally does not ensure the necessary factors for development, especially among poor communities. It may even be excluding those communities that most need sustainability investment.

It’s not as easy, but it is not rocket science either. The fundamental basis of managing for impact is an accurate diagnosis of conditions from which to generate an appropriate intervention or investment. We have that science now.

With Performance Monitoring, we also have the ability to cost-effectively track performance of an intervention or investment. While some think it callous to consider performance or shudder to think of a return on investment (ROI) for sustainability efforts, a growing number of us within the development community believe that it is actually helpful – and about time – for us to care about our effectiveness and the return (return means understanding outcomes and impacts).

Returns in better soils, decent livelihoods, biodiversity, and community resilience all have intrinsic merit. Of course, not everything needs to have a clear ROI. But perhaps we should consider the challenge to generate a ROI as a valid call to be more effective with our resources and to be rigorous about the fact that while making an effort is nice, it is impacts that matter most.

As a new year approaches for many, we invite you to join us and our more than 60 partner institutions in resolving to make 2018 the year of forwarding real impacts.