How does a major global brand partner with leading roasters and suppliers to create new levels of sustainability, transparency and measurable performance, and what can the industry learn from this? Daniele Giovannucci, COSA President, and panelists from McDonald’s North America, Farmer Brothers, S&D Coffee and Conservation International will examine the specific innovations within the firm and supply chain that underpin McDonald’s commitment to sustainable sourcing, at the Speciality Coffee Association (SCA) Expo Panel.

Purpose: Unveiling how a major global brand partners to shift the landscape among leading roasters and suppliers to create new levels of sustainability, transparency, and measurable performance.